Search Engine Optimization (SEO)

The Search Engine Optimization (SEO) is a methodology of marketing techniques used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine.

₦80,000.00

SKU: RTA-101 Category:

Description

Description

Search Engine Optimization (SEO)

The Search Engine Optimization (SEO) is a methodology of marketing techniques used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine.

Pre-requisite: 

No knowledge of computer and/or IT is required to attend this program.

Course Coverage

The courses that are covered in this program include:

  • What is SEO
  • Why Do You Need SEO?
  • The Current SEO Landscape
  • How People Search
  • Overview of Keywords
  • Making Your Website Search Engine Friendly – Using Meta Tags
  • Linking Strategies
  • Innovative Techniques for Building Inbound links
  • Overview of Terminologies
  • Optimizing Your Web Site
  • Creating Content
  • Developing a Link Strategy
  • Top 10 SEO Tips
  • What Not To Do
  • How to Use Blogging as an SEO Tools
  • Localization and Getting Found in Local Search
  • Staying Out of Trouble with Search Engines

For Whom

  • Small Business Owners
  • Project managers and other business professionals
  • Undergraduate Students
  • Fresh Graduates and NYSC Members
  • Any other individuals interested in Digital/Online Marketing

Duration

  • Weekdays
    • Duration:9 hours over Three (3) days. (Monday, Wednesday & Friday)
    • Time: 10am – 1pm
  • Weekends
    • Duration:9 hours over a day. (Saturday)
    • Time: 9am – 5pm

 

Why learn Search Engine Optimization (SEO)?

  • There are over 55 million Nigerians on the internet and most of these internet users use search engines such as Google, Yahoo, Bing and Bidu to make Purchasing decisions. This new consumer behavior has increased the need for all companies that intends to grow it’s customer base through the internet to optimize their websites to be easily found by search engines and thus increase sales and profit.

Training Methodology & Benefit

This course is hands-on, multiple training delivery methods are employed including Lectures, Demonstrations, Practical, Self-Practice and workshop using real life case study with particular reference to Nigerian situations. The training is at least 80% practical.

Benefit

  • At the end of the training course, participants will be issued a Certificate.
  • You will be able to manage your business online effectively.
  • Excellence opportunities for job seekers

Course Fee: ₦80,000

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