Every industry and role has a norm for interviews and understanding these norms are important when considering common interview questions. Be sure to research what these norms are in order for you to craft the best and strongest answers. Similarly, each industry and organization has a different process for interviewing and determining the perfect candidate for a position. Review the company’s website and find out how it describes the organization and its leadership. You can often see if the tone is straight or professional, conversational or amuzing.
Also look at blogs, press releases and media mention of the company, this can help you to set the tone for your answers. For example, a startup may describe itself with words like Innovative, visionary; or see if its a large corporation that focuses on taking leadership seriously, responsible for improving lives and serving the communities we live and work in.
Understanding the main priority for the job will give focus to your answers. It helps to analyze the position to determine your strength and weaknesses in an objective manner. It would also give you clues to how you might work within a team or departments. Even though there are common interview questions, there are no common answers, so by spending some time upfront on research you would stand out and come across as anything but a common candidate
